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We are excited to announce the launch of updated product names, logos, and headers within our user interfaces as part of the CivicPlus® Solution Rebranding initiative. These changes mark the first step toward creating a cohesive and seamless user experience across all solutions in our portfolio. As part of this transition, users may notice minor design updates. While the functionality you rely on remains unchanged, we are in the process of updating screenshots and other resources on our Help Centers to reflect the new branding. We appreciate your patience and understanding as we work to complete these updates.

Sentiment Report

  • Updated:

The RMA (Risk Management and Analytics) suite includes two reports regarding the sentiment trends for your accounts: General Sentiment and Top Conversations by Sentiment.

 

Important Note

These reports are available through our Risk Management and Analytics add-on suite. If you would like to learn more click here.

 

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General Sentiment Report

This trend chart depicts the general sentiment of your audience over time. This report can be scoped by date range and account.

 

How Can It Be Used?

This report allows users to easily identify spikes and dips in user sentiment over time and allows them to dive deeper to see what types of records contributed to the rating. This can help identify what types of content result in positive or negative sentiment, discover hot topics, and analyze followers’ reactions to sensitive or controversial posts.

 

How Do You Access It/Use It?

  1. Log into your archive
  2. Navigate to the Reports tab
    Navigate to reports tab.png
  3. Click View under the General Sentiment Trend Report
    View the General Trend Report button.png
  4. Choose the date range with the Date Range drop-down menu 
    Date range dropdown for general sentiment.png
  5. Choose the scope (either all accounts in your archive OR specific accounts) for your report.
    select scope for general sentiment.png
  6. Click the Generate Report button.
    click Generate Report on General sentiment trend.png
  7. Users can hover over a date to view the average sentiment rating on that date. 
    Hover over date for Average.png
  8. Additionally, they can search for the actual record that contributed to the rating by clicking the search icon shaped like a magnifying glass.
    click the search icon.png

 

Top Conversations By Sentiment

This report acts as your “Top 10” list and details the most positive and most negative conversations based on sentiment rating. This report can be scoped by date range and account.

 

How Can It Be Used?

Agencies will be able to see what types of posts lead to either positive or negative sentiment. Communications teams can look back to see what types of content is connecting with their followers as well as areas where improvements can be made. Results can be viewed on a month-by-month basis and can be shared with senior personnel showing the impact of social media for the agency. Instead of presenting raw data and numbers to leadership, this report allows agencies to share actual posts to tell a story.

 

How Do You Access It/Use It?

  1. Log into your archive.
  2. Navigate to the Reports tab.
    Navigate to reports tab.png
  3. Select View under the Top Conversations by Sentiment Report.
    View the top conversions by sentiment Report button.png
  4. Choose the date range with the Date Range drop-down menu. 
    Date Range dropdown for top conversations.png
  5. Choose the scope (either all accounts in your archive OR specific accounts) for your report.
    Scope account options for top conversations.png
  6. Click the Generate Report button.
    Generate Reports for top conversations button.png

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