Social Media Activity Comparison

This report summarizes and compares the volume of new communications sent and received across accounts. Records are considered outgoing if they represent communications sent by the account. Records are considered to be incoming if they represent communications received by the account. This report can be scoped by date range and account.

Important Note

• This report is available through our Risk Management and Analytics add-on suite. If you would like to learn more click here.

How Can It Be Used?

This report can be used to identify accounts that have higher levels of incoming user engagements. A higher incoming percentage typically represents better engagement and is a sign that the account is posting content that’s getting people involved in the discussion. On the contrary, accounts with low incoming percentages typically reflect low engagement. These accounts may be posting a lot of content, but are not receiving any incoming comments, or messages. This report can also help identify accounts that have not had any outgoing activity over a certain period of time. This often reflects accounts that were started but may have died off and are no longer being used. This makes the tool ideal for spring cleaning your social media accounts.

How Do You Access It/Use It?

1. Log into your archive.
2. Click on the Reports tab.
   
3. Click View below the Social Media Activity Comparison report.
   
4. Use the Date Range drop-down menu to choose your date range
   
5. Choose your scope (either all accounts in your archive OR specific accounts) for your report.
   
6. Click Generate report.
   
   
7. Once the report is generated you can see a breakdown:
   • Incoming and Outgoing Records per account
     
   • Breakdown by content type of incoming/outgoing records in each network